The drying process has been perfected over a long time so it’s quite special. We try to keep the flavours you get in raw fruit and veg,” Laurie said.

As a result, we have lower free sugars, which help prevent kids getting sugar highs and crashes, which we certainly like to avoid with our two at all costs!” Soaring demand and sales boost Hosted by Countryfile’s Anita Rani and Chris Bavin, of Eat Well for Less, the six-episode series sees hopeful food and drink suppliers compete for a space on Aldi’s shelves, before Julie Ashfield, managing director of buying at Aldi UK, decides on the winner – who is then given their very own space on Aldi shelves. Freddie’s Farm is based at the Fermor family’s Bramley Mount Farm in Ashford, and produces a range of fruit shapes aimed at toddlers that currently come in three flavours – apple, raspberry and blueberry – but all contain beetroot, carrot, and spinach, and no added sugars.

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Husband and wife, Charlie and Laurie beat hundreds of other hopefuls to land contract of a lifetime As the couple are making all their produce from their farm in Kent, the ongoing cost-of-living and energy crisis is making it increasingly expensive to keep operations up and running. It was quite an experience filming the show. Very stressful, but definitely worth it,” Laurie Fermor told Grocery Gazette. Now, for Laurie, the focus is on “trying to harness the current success and keep momentum going. We want to keep growing the business and we’ve got big decisions to make as to how we scale up.”

We need to look at ways to make everything more efficient – and to meet our ever-increasing demand,” she said. Charlie Fermor is a fourth-generation, multi-British Farming Awards-winning farmer, and his patented process of preserving the bond between natural sugar and fibre in preparing the products is key to them providing children with the best possible nutrition. All of Freddie’s Farm’s products are made with 100% British fruit and veg. If you’ve missed it, Channel 4’s latest reality TV show‘Aldi’s Next Big Thing’ has been championing a wide range of new food and drink brands over recent weeks. Laurie Fermor, Co-Founder of Freddie’s Farm, which also employs two factory staff, said: “Our business idea, inspired by our taster-in-chief Freddie and now his baby sister Ottie, has come a long way in a short space of time, and recognition from a name like Aldi marks the latest exciting milestone for us.Co-founder and co-director of Freddie’s Farm, Laurie Fermor, takes Grocery Gazette behind the scenes of the prime time show and shares what happened after the cameras stopped rolling. Everybody’s products were amazing and deserved a place on the shelves, and we had totally convinced ourselves that we had lost,” said Laurie, adding that they were up against some “seriously stiff competition”.